Avoca received great promotion when thousands of people visited the Ballarat Rural Lifestyle Expo at the start of April.
Avoca Business & Tourism hosted an exhibit at the expo where many of the sights and attractions of the local community were showcased to the Ballarat Region.
Members of AB&T were invited to provide promotional material about their business for inclusion in the 200 showbags that were distributed during the expo.
The showbags contained information about upcoming events such as the Pyrenees Unearthed Festival, as well as vouchers and special offers to encourage those who attended the expo to visit Avoca and the Pyrenees region.
Members who hosted the display received plenty of positive comments and responses at the expo and gained valuable feedback via survey forms and conversations with attendees.
"The data collected will come in handy for future events' vice president Johann Westin said. "Already one of our businesses has had a visit from a couple who attended the expo" Johann added.
The lucky winners of the four hampers came from Ballarat, Ocean Grove, and Wallace and they were all keen to visit Avoca in coming months to explore all that the region has to offer.
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